What does the newest pixel update mean for you?
Late last week, Facebook™️ sent out a new update in regards to the pixel. At first, it had many people questioning what exactly it meant.
Here is the update from FB™️ in case you missed it:
Basically, what is happening is FB™️ is making the pixel less likely to be blocked by ad blockers (think..safari announcement).With this change, FB is making it look like the pixel cookie is coming from your domain instead of FB itself, thus making the browsers more happy.You will still be able to track customers but it will be a little less obvious.
As an advertiser, you have until Oct. 24, 2018 to opt out of the first party pixel change.As of Oct. 24, 2018, this will become the default setting for all new pixels.