October 10, 2018

FB updates Oct. 10, 2018

What does the newest pixel update mean for you?

Late last week, Facebook™️  sent out a new update in regards to the pixel.  At first, it had many people questioning what exactly it meant.

Here is the update from FB™️ in case you missed it:

“On October 24, Facebook will begin offering businesses a first-party cookie option with the Facebook pixel. This change is in line with updates made by other online platforms, as use of first-party cookies for ads and site analytics is becoming the preferred approach by some browsers.
Businesses have long relied on cookies to serve ads to relevant audiences and understand visits to their sites. Up until now, Facebook has used its pixel — powered by third-party cookies — for website analytics, ad targeting, and ad measurement. This new option will also help advertisers, publishers, and developers continue to get accurate analytics about traffic to their websites.
Businesses can opt out of first-party cookies by updating their pixel settings in Events Manager.
The controls people have over ads on Facebook™️ in Ads Preferences will not change. Our Business Tools Terms also still require businesses to clearly disclose how they use cookies and share data collected on their sites with third parties, so we recommend businesses review their cookie-related disclosures. To learn more about this update, visit the Help Center.”

 

Basically, what is happening is FB™️ is making the pixel less likely to be blocked by ad blockers (think..safari announcement).With this change, FB is making it look like the pixel cookie is coming from your domain instead of FB itself, thus making the browsers more happy.You will still be able to track customers but it will be a little less obvious.

As an advertiser, you have until Oct. 24, 2018 to opt out of the first party pixel change.As of Oct. 24, 2018, this will become the default setting for all new pixels.

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